This year, the National Selection season for the Junior Eurovision Song Contest 2026 once again delivered strong figures on Suspilne Ukraine’s digital platforms. In total, the Eurovision Ukraine pages and channels garnered over 47 million views and around 1.9 million interactions with content (likes, comments, and shares).
The live stream of the final of the Vidbir on YouTube on 26–27 September was watched by 57,600 unique viewers, totaling 161,000 views (compared to 133,000 views in 2025). Other videos related to the National Selection final received over 1 million views from 185,000 unique viewers.
All content relating to the national selection for the Junior Eurovision Song Contest, which was also published on the YouTube channel, received 7.4 million views between 16 June and 30 September. This number is more than double the number for 2025. The amount of views for Shorts has also tripled, rising from 2 million in 2025 to 6.2 million this year.
“It’s particularly valuable to see such a rise in content views right now, when air raid alerts are sounding almost round the clock and people are weary of the uncertainty. I am infinitely grateful to everyone who watches, likes, shares and supports our work. We understand that attention is a very limited resource right now, which is why every view really matters to us. Thank you for finding the time and energy to be with us. A special thank you to the team for ensuring that, despite the challenging conditions, we continue to work, keep up the pace and produce content that we want to share,” said Veronika Sikach, editor-in-chief of digital content at Eurovision Ukraine.
The Eurovision Ukraine TikTok page reached 21.6 million views during the National Selection for the Junior Eurovision Song Contest 2026.
The Facebook page received 3.8 million views, whilst the Instagram page received 13.3 million.
As of 5 October, the presentation video for Erika Kolesnichenko’s song “NOT a Lullaby” on the YouTube page has received 177,000 views, whilst her performance in the final has garnered over 96,000 views.
Meanwhile, the broadcast of the Final on the Suspilne Kultura TV channel (either live or as a repeat the following day) attracted 726,000 views and reached 668,000 Ukrainians aged 4 and over*.
The National Selection Final was broadcast online on the Suspilne Kultura TV channel and website, on the junior.eurovision.ua website, on the Eurovision Ukraine YouTube channel and via the Diia.TV app. The Final was also available with sign language interpretation.
Photos from the National Selection Final can be viewed here.
In total, around 78,000 viewers took part in the voting via the Diia app during the national selection for the Junior Eurovision Song Contest.
As part of the National Selection for the 2026 Junior Eurovision Song Contest , Suspilne Ukraine has joined forces with the ‘Children of Heroes’ Charitable Foundation to raise funds to address the educational gaps faced by children who have lost one or both parents due to the war. You can join the donation campaign via this link.
The Junior Eurovision Song Contest 2026 will take place on 24 October at 21:00 CEST. Ukraine’s representative, Erika Kolesnichenko, will perform under number 11.
Suspilne Ukraine is an independent media company with a strong presence across all platforms: the TV channels Pershyi, Suspilne Kultura, Suspilne Sport, and a national network of local channels; the radio stations Ukrainske Radio, Radio Promin, Radio Kultura, Radiotochka. Find only verified news on suspilne.media, as well as on our national and local digital platforms. We broadcast in minority languages, represent Ukraine at the Eurovision Song Contest, develop the children’s platform Brobaks, and train media professionals through the Public Media Academy. Our Suspilne Mediateka platform offers unique video and audio archives dating from the 1920s to today. Defending freedom in Ukraine.
