The Research Directorate of Suspilne Ukraine supports access to industry research results and also conducts dedicated studies to analyze media consumption, audiences, brands, and platforms, as well as to assess the level of trust, impact, and effectiveness of Suspilne’s content.
Each year, the directorate conducts dozens of research waves, building a large-scale database to support informed managerial decision-making. The team applies both quantitative and qualitative methods, including nationwide surveys, regional measurements, and in-depth audience behavior analysis.
In 2025, the Research Directorate of Suspilne Ukraine conducted more than 20 waves of quantitative research, as well as a unique qualitative study of regional media consumption. Overall, nearly 30,000 interviews were collected during the year.
“The company does not focus solely on industry research, but also seeks to study society more broadly by incorporating dedicated studies — not only sociological ones — in order to better understand the social dimension of Ukraine and stay in tune with what the country is living through. No one else in the media market is doing this at the scale and depth that Suspilne does in studying society. We are also open to cooperation and communication with everyone, because we do not operate only within the corporate sector. We want the results of Suspilne Ukraine’s research to be useful for everyone,” said Andrii Koval, Head of the Research Directorate at Suspilne Ukraine.
KEY PERFORMANCE INDICATORS OF SUSPILNE UKRAINE’S MEDIA ASSETS
The total number of subscriptions across Suspilne’s social media platforms and messengers includes all pages (including Eurovision Ukraine) on YouTube, Facebook, Instagram, X, TikTok, Telegram, Viber, and WhatsApp. As of March 1, 2026.
If you are interested in cooperation or would like to learn more about research at Suspilne, please contact the Research Directorate at: [email protected]
