How news planning is organised, how digital platforms are integrated into newsroom operations, and what rules govern the use of artificial intelligence — these were among the aspects of Irish public service broadcaster RTÉ’s work that the Suspilne Ukraine team explored during a study visit to Dublin on 22–23 October.
“We left Dublin with concrete areas for collaboration — from C2PA and agentic coding to content delivery networks (CDNs) and content planning. Direct partnerships with other European public service broadcasters are particularly important for Suspilne Ukraine today. We have much to learn from one another and much to offer our colleagues. Meetings like these help us identify where we can join forces and find solutions together, both for our day-to-day work and for potential future challenges,” said Dmytro Khilchenko, Member of the Managing Board of Suspilne Ukraine, responsible for Production and Technology.
Over the two days, the participants met with RTÉ’s editorial, technology and innovation teams and toured its radio facilities, studios and editing suites. Discussions covered news and current affairs production, developing stories for different platforms, and using new technologies in production.
“Meeting colleagues from Ireland’s public service broadcaster is a great opportunity to go behind the scenes in another media market and explore their workflows, solutions and approaches to content creation. The most valuable aspect of these visits is the chance to look at our own day-to-day tasks from a different perspective. We discussed many of the challenges that public service broadcasters share. I look forward to continued productive cooperation and an ongoing exchange of solutions and practical experience,” said Artem Shelkovyi, Head of the Linear Information Broadcasting Department at Suspilne Ukraine.
“What interested me most was seeing that RTÉ’s news teams face the same challenges we do. Our colleagues gave us a detailed look behind the scenes: how planning works, how editorial meetings and communication are organised, how the news day is structured, and how the newsroom sets priorities when covering a story. We, in turn, presented a prototype news planning system, which attracted considerable interest from the RTÉ team. We agreed to share our initial results with them after the December pilot,” said Mari Lazorenko, DW Akademie’s Local Coordinator.
Brian Wynne, Head of Technology Infrastructure at RTÉ and Chair of the European Broadcasting Union (EBU) Technical Committee, highlighted the value of exchanging experience:
“Over the two days, we had some really useful conversations across news, current affairs, technology and innovation. Hearing directly from our Ukrainian colleagues about how they continue to deliver trusted public service media in such difficult circumstances was humbling and gave us plenty to reflect on.”
The teams also discussed sharing their own software tools and their experience of developing them with AI. Suspilne Ukraine offered to hold a Q&A session for its colleagues on C2PA, a standard for verifying the provenance of digital content.
In August this year, Suspilne Ukraine adopted its AI strategy, setting out how the company will work with AI over the next two years: its priorities, the principles it will follow, and how it will organise its workflows.
*The study visit took place as part of the project “Strengthening Suspilne’s Capacity through AI Integration and Organisational Development”, implemented with the support of DW Akademie and funded by Germany’s Federal Ministry for Economic Cooperation and Development (BMZ).
Suspilne Ukraine is an independent media company with a strong presence across all platforms: the TV channels Pershyi, Suspilne Kultura, Suspilne Sport, and a national network of local channels; the radio stations Ukrainske Radio, Radio Promin, Radio Kultura, Radiotochka. Find only verified news on suspilne.media, as well as on our national and local digital platforms. We broadcast in minority languages, represent Ukraine at the Eurovision Song Contest, develop the children’s platform Brobaks, and train media professionals through the Public Media Academy. Our Suspilne Mediateka platform offers unique video and audio archives dating from the 1920s to today. Defending freedom in Ukraine.
