How the Ukrainian public broadcaster became one of the first in Europe to publish an AI strategy, and why it refuses to let AI publish anything, explains Dmytro Khilchenko, member of the managing board of Suspilne Ukraine, responsible for production and technology, in an interview with DW Akademie.
DW Akademie: Most European public broadcasters still have no AI strategy. Why did you write one?
Dmytro Khilchenko: Because AI is already in our editorial teams, whether we like it or not. People use it for transcription, translation, brainstorming, production — some use it openly, some secretly, some better than others. We are the largest public broadcaster in Ukraine, and yet we had regulated none of this and we had set no priorities.
So we went looking for a template first. We asked the European Broadcasting Union (EBU) and colleagues across Europe to send us their AI strategies. Most replied that they did not have one, or that they were still working on it. Some had been running AI projects for six or seven years without ever producing a single strategic document. So, I wouldn’t say we were first, we were among the first to put it on paper.
Read the full interview here.
Backed by DW Akademie’s EU project “Strengthening Independent Media for a Strong Democratic Ukraine,” Suspilne developed an AI Strategy to help guide the responsible use of AI.
The project “Strengthening Independent Media for a Strong Democratic Ukraine” is being implemented by DW Akademie in collaboration with the Lviv Media Forum and Suspilne Ukraine, with financial support from the European Union and co-financing of the German Federal Ministry for Economic Cooperation and Development (BMZ).
Suspilne Ukraine is an independent media company with a strong presence across all platforms: the TV channels Pershyi, Suspilne Kultura, Suspilne Sport, and a national network of local channels; the radio stations Ukrainske Radio, Radio Promin, Radio Kultura, Radiotochka. Find only verified news on suspilne.media, as well as on our national and local digital platforms. We broadcast in minority languages, represent Ukraine at the Eurovision Song Contest, develop the children’s platform Brobaks, and train media professionals through the Public Media Academy. Our Suspilne Mediateka platform offers unique video and audio archives dating from the 1920s to today. Defending freedom in Ukraine.
