- We are independent – as the foundation of the Ukrainian nation, which does not depend on changes in government, business interests, or external factors.
- We are reliable – as guardians of our audience’s interests regardless of the situation, providing uninterrupted access to content. Reliability excludes the use of unverified data and ensures the provision of information that can save the lives of Ukrainians.
- We are high-quality – as a distinctive feature for creating content for all Suspilne platforms, based on understanding the audience and creating an interesting and relevant product.
- We are open – as readiness for innovation, which consists in introducing an experimental approach to industrial practices and accountability to Ukrainian society.
- We are for diversity – as multifacetedness that encompasses different platforms and audiences, highlighting not only the mainstream, but also focusing on defending the small against the threat of the large, the weak against the strong, and speaking for everyone and about everyone.
Suspilne Value Code
- We are independent – as the foundation of the Ukrainian nation, which does not depend on changes in government, business interests, or external factors.
- We are reliable – as guardians of our audience’s interests regardless of the situation, providing uninterrupted access to content. Reliability excludes the use of unverified data and ensures the provision of information that can save the lives of Ukrainians.
- We are high-quality – as a distinctive feature for creating content for all Suspilne platforms, based on understanding the audience and creating an interesting and relevant product.
- We are open – as readiness for innovation, which consists in introducing an experimental approach to industrial practices and accountability to Ukrainian society.
- We are for diversity – as multifacetedness that encompasses different platforms and audiences, highlighting not only the mainstream, but also focusing on defending the small against the threat of the large, the weak against the strong, and speaking for everyone and about everyone.