Scroll Top

About Suspilne — Mission, History, Reports

about-suspilne-mission-history-reports
Поділитись
Suspilne Ukraine is the largest independent media company in Ukraine.It was founded in 2017 through the reform of state broadcasting in Ukraine. The company operates in line with journalistic standards and produces content for millions of people of different ages, incomes, locations and media-consumption habits.

Today, Suspilne Ukraine includes:

  • the television channels Pershyi, Suspilne Kultura, Suspilne Sport, and a national network of regional channels;
  • the radio stations Ukrainske Radio, Radio Promin, Radio Kultura, Radiotochka;
  • digital platforms: the website Suspilne.media, a nationwide network of local digital platforms, and Suspilne Mediateka platform.
We broadcast in the languages of national communities, represent Ukraine at the Eurovision Song Contest, create content for children and teenagers, and train the media community at Public Media Academy. Above all, we protect freedoms in Ukraine.

Our unchanging mission since 2017:

“To defend freedoms in Ukraine. To provide society with reliable and balanced information about Ukraine and the world, to establish public dialogue in order to strengthen public trust, develop civic responsibility, the Ukrainian language and culture, the individual and the Ukrainian people”.

KEY PERFORMANCE INDICATORS OF SUSPILNE UKRAINE’S MEDIA ASSETS

Infographic showing 73% awareness of Suspilne Ukraine in December 2025.
Infographic showing 45% trust in Suspilne Ukraine in December 2025.
Infographic showing 54% weekly reach of Suspilne’s national platforms in the first half-year of 2025.
Infographic showing 17 million followers across Suspilne’s social media in February 2026, of which 11 million are local platforms.
Infographic showing 35% weekly self-reported consumption of Suspilne news in November 2025.
Infographic showing 79% trust among Suspilne news consumers in November 2025.
Infographic showing key indicators of Suspilne Ukraine media assets for 2025–2026: 73% awareness, 54% weekly reach, 35% weekly self-reported news consumption, 45% trust, 17 million social media followers, and 79% trust among news consumers.
Infographic showing key indicators of Suspilne Ukraine media assets for 2025–2026: 73% awareness, 54% weekly reach of national platforms, 35% weekly self-reported news consumption, 45% trust, 17 million social media followers, and 79% trust among news consumers.
Data from the “Mediatrack 2025” study conducted in November–December 2025 on behalf of Suspilne (Kantar & Ipsos, Ukraine 18–70, CAWI, N=4,500). | Q: Are you aware of the existence of Suspilne Ukraine? (yes) / Q: How much do you trust Suspilne? (Completely + Rather trust). The project is implemented within and thanks to the project “Support for Editorial and Digital Transformation and Corporate Culture Development of Public Media in Ukraine,” funded by the Swedish International Development Cooperation Agency (Sida).
Data from industry research, Suspilne’s own studies, and internal analytics across all national Suspilne assets (News, Culture, Sport, Pershyi TV Channel, Eurovision, Ukrainske Radio, Radio Promin, Radio Kultura, Novyi Vidlik, Brobaks) on all core platforms (TV, Radio, web, YouTube, Telegram, Facebook, Instagram, TikTok), calculated accounting for cross-media audience overlaps from proprietary research; calculation period — first half of 2025.
Data from the “News Trust Barometer” study conducted in November 2025 on behalf of Suspilne (Gradus, Ukraine 18–70, CAWI, N=2,500). | Q: Which of these news sources are you aware of? (list) / Q: How much do you trust Suspilne News? (Completely + Rather trust). The project “Strengthening Independent Media for a Strong Democratic Ukraine” is implemented by DW Akademie in cooperation with Lviv Media Forum and Suspilne Ukraine with the financial support of the European Union.
The total number of subscriptions across Suspilne’s social media platforms and messengers includes all pages (including Eurovision Ukraine) on YouTube, Facebook, Instagram, X, TikTok, Telegram, Viber, and WhatsApp. As of March 1, 2026.

If you are interested in cooperation or would like to learn more about research at Suspilne, please contact the Research Directorate at: [email protected]

Reports


Поділитись
about-suspilne-mission-history-reports
Поділитись
Suspilne Ukraine is the largest independent media company in Ukraine.It was founded in 2017 through the reform of state broadcasting in Ukraine. The company operates in line with journalistic standards and produces content for millions of people of different ages, incomes, locations and media-consumption habits.

Today, Suspilne Ukraine includes:

  • the television channels Pershyi, Suspilne Kultura, Suspilne Sport, and a national network of regional channels;
  • the radio stations Ukrainske Radio, Radio Promin, Radio Kultura, Radiotochka;
  • digital platforms: the website Suspilne.media, a nationwide network of local digital platforms, and Suspilne Mediateka platform.
We broadcast in the languages of national communities, represent Ukraine at the Eurovision Song Contest, create content for children and teenagers, and train the media community at Public Media Academy. Above all, we protect freedoms in Ukraine.

Our unchanging mission since 2017:

“To defend freedoms in Ukraine. To provide society with reliable and balanced information about Ukraine and the world, to establish public dialogue in order to strengthen public trust, develop civic responsibility, the Ukrainian language and culture, the individual and the Ukrainian people”.

KEY PERFORMANCE INDICATORS OF SUSPILNE UKRAINE’S MEDIA ASSETS

Infographic showing 73% awareness of Suspilne Ukraine in December 2025.
Infographic showing 45% trust in Suspilne Ukraine in December 2025.
Infographic showing 54% weekly reach of Suspilne’s national platforms in the first half-year of 2025.
Infographic showing 17 million followers across Suspilne’s social media in February 2026, of which 11 million are local platforms.
Infographic showing 35% weekly self-reported consumption of Suspilne news in November 2025.
Infographic showing 79% trust among Suspilne news consumers in November 2025.
Infographic showing key indicators of Suspilne Ukraine media assets for 2025–2026: 73% awareness, 54% weekly reach, 35% weekly self-reported news consumption, 45% trust, 17 million social media followers, and 79% trust among news consumers.
Infographic showing key indicators of Suspilne Ukraine media assets for 2025–2026: 73% awareness, 54% weekly reach of national platforms, 35% weekly self-reported news consumption, 45% trust, 17 million social media followers, and 79% trust among news consumers.
Data from the “Mediatrack 2025” study conducted in November–December 2025 on behalf of Suspilne (Kantar & Ipsos, Ukraine 18–70, CAWI, N=4,500). | Q: Are you aware of the existence of Suspilne Ukraine? (yes) / Q: How much do you trust Suspilne? (Completely + Rather trust). The project is implemented within and thanks to the project “Support for Editorial and Digital Transformation and Corporate Culture Development of Public Media in Ukraine,” funded by the Swedish International Development Cooperation Agency (Sida).
Data from industry research, Suspilne’s own studies, and internal analytics across all national Suspilne assets (News, Culture, Sport, Pershyi TV Channel, Eurovision, Ukrainske Radio, Radio Promin, Radio Kultura, Novyi Vidlik, Brobaks) on all core platforms (TV, Radio, web, YouTube, Telegram, Facebook, Instagram, TikTok), calculated accounting for cross-media audience overlaps from proprietary research; calculation period — first half of 2025.
Data from the “News Trust Barometer” study conducted in November 2025 on behalf of Suspilne (Gradus, Ukraine 18–70, CAWI, N=2,500). | Q: Which of these news sources are you aware of? (list) / Q: How much do you trust Suspilne News? (Completely + Rather trust). The project “Strengthening Independent Media for a Strong Democratic Ukraine” is implemented by DW Akademie in cooperation with Lviv Media Forum and Suspilne Ukraine with the financial support of the European Union.
The total number of subscriptions across Suspilne’s social media platforms and messengers includes all pages (including Eurovision Ukraine) on YouTube, Facebook, Instagram, X, TikTok, Telegram, Viber, and WhatsApp. As of March 1, 2026.

If you are interested in cooperation or would like to learn more about research at Suspilne, please contact the Research Directorate at: [email protected]

Reports


Поділитись
Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.