Starting Monday, April 20, “Suspilne Studio” is changing its studio and on-air graphics. The new design is based on the concept of a lens—a transparent optical element that reflects the core principles of “Suspilne Studio“: staying focused and seeing what matters most.
“The “Suspilne Studio“ project turned two years old in March, and improving the graphics is an important step for us. We are investing significant resources to ensure that every detail on screen builds viewer trust and helps convey complex information more effectively. We continue to develop the project, and it is extremely important to us that the visual design enhances the quality of the content and helps maintain the pace that viewers expect today,” noted Artem Shelkovyi, director of the linear news broadcasting department.
The updated graphics for the “Suspilne Studio” project were created by the Starlight Creative team. The lens formed the basis of the concept of focus—the ability to highlight what’s most important in the flow of information. A single lens focuses, while combining several into a complex optical system—a lens, a telescope, a camera—allows one to see much more than the eye can grasp. The metaphor of the lens aperture was used as the key principle for motion and graphics: its movement sets the dynamics for the entire system.
“The graphic system of the “Suspilne Studio” project draws its inspiration from Suspilne’s main symbol—the glass prism. Transparent by nature, it does not distort reality but breaks it down into a spectrum, showing events from different angles. Just like the editorial team, which adheres to the principles of independence, objectivity, and balance in its work with information. “This visual continuity—in the graphics, in the logo’s design—identifies the product as part of Suspilne, and the visual language conveys its affiliation with an independent broadcaster and editorial standards even before the first word is spoken on air,” said Karina Kanevska, Deputy Director of Suspilne’s Promotion and Design Department.
The update covers the entire visual system: studio screens and on-air graphics in a unified visual style with light refraction effects; full-screen informational elements (social media quote overlays, infographic blocks, etc.). Templates for social media and digital platforms have also been updated.
An interesting solution was the creation of thematic backgrounds that change depending on the time of day: morning, daytime, and evening. All Suspilne Studio studios seem to be brought together into a single cohesive system, regardless of the city or broadcast time, thanks to the color logic of the day, which adds a lively rhythm to the broadcast and reflects the natural flow of the day.
“The Starlight Creative team was delighted to contribute to the creation of the updated graphics for “Suspilne Studio.” This project is a continuation of our systematic and values-driven collaboration with Suspilne Broadcasting, focused on delivering high-quality, professional solutions that strengthen Ukrainian media and enhance the viewer experience. Starlight Creative and Starlight Production, together with Suspilne, already have experience working together—specifically on the National Selection for Eurovision, international projects, and social initiatives. We value this collaboration and see great potential for its further development,” said Olena Martynova, Marketing Director of Starlight Media and CEO of Starlight Creative.
The ability to identify what matters most amid a flood of information—that is the essence of the new design of “Suspilne Studio.” Live on Suspilne Channel 1, the Suspilne News YouTube channel, and the website:
- Оn weekdays every day from 7:00 a.m. to 9:00 p.m.;
- On weekends from 7:00 a.m. to 12:00 p.m. and from 2:00 p.m. to 9:00 p.m.
As a reminder, “Suspilne Studio” is a daily news program by Suspilne, broadcast on Suspilne’s Channel 1, as well as on the Suspilne News YouTube channel and website. During the live broadcast, the hosts and their guests discuss the most important topics shaping the national and global agenda. The program is characterized by Suspilne’s signature timeliness and quality, a wide geographical reach of live broadcasts, and the work of a large regional broadcasting team and in-house correspondents in the EU and the U.S.
Suspilne Ukraine is an independent media company with a strong presence across all platforms: the TV channels Pershyi, Suspilne Kultura, Suspilne Sport, and a national network of local channels; the radio stations Ukrainske Radio, Radio Promin, Radio Kultura, Radiotochka. Find only verified news on suspilne.media, as well as on our national and local digital platforms. We broadcast in minority languages, represent Ukraine at the Eurovision Song Contest, develop the children’s platform Brobaks, and train media professionals through the Public Media Academy. Our Suspilne Mediateka platform offers unique video and audio archives dating from the 1920s to today. Defending freedom in Ukraine.
