How can media outlets maintain trust in their journalism when their content is shared beyond their own platforms? Suspilne Ukraine is implementing the C2PA standard to address this challenge. It enables users to verify the origin of content and track changes made to it. Dmytro Khilchenko, member of the managing board of Suspilne, and Kyrylo Iesin, Senior Product Manager at Suspilne, shared their experience of implementing the standard at the Media Provenance Summit 2026, held in Tokyo.
The Suspilne team explained why content authenticity verification is becoming an important tool for the media. According to Dmytro Khilchenko, trust in news is declining worldwide, while a significant proportion of audiences are concerned about their inability to distinguish reliable information from falsehoods.
One effective solution is to build infrastructure for trustworthy media based on the C2PA standard. It enables an invisible digital signature to be attached to each piece of content, which can be verified by people, platforms, and automated systems. The signature contains metadata indicating who published the content, where it originated, and what changes it has undergone.
Dmytro Khilchenko
“Most people now consume our journalism not on our website, but on other digital platforms operated by Suspilne. Our task, therefore, is not to rebuild trust from scratch, but to ensure that the trust we have already earned travels with our content,” Dmytro Khilchenko explained, describing Suspilne’s approach to implementing C2PA.
Suspilne became the first public service broadcaster in Eastern Europe to complete the required stages of C2PA implementation, demonstrate compliance with the standard’s requirements, and be included in the official C2PA trust list. The project was made possible by the work of the Suspilne team, grant support from BBC Media Action, and technical support from SSL.com. Engineering support was provided by Tim Murphy, a community mentor for the Content Authenticity Initiative and co-founder of the Pixelstream platform, which also verifies signed content.
Kyrylo Iesin
Kyrylo Iesin explained that Suspilne’s original photographs can already be distinguished from AI-generated images, both on the broadcaster’s platforms and elsewhere. The next step is to extend provenance verification to sports, cultural, educational, and children’s content, as well as archival materials. The technology will subsequently be applied to audio and video.
The Media Provenance Summit 2026 focused on the practical implementation of the C2PA standard amid the spread of disinformation, fake news, and AI-generated content. The summit brought together representatives of broadcasters and media industry professionals from around the world to share experiences, discuss technical and operational challenges, and explore practical ways to implement the standard.
Summit participants
As a reminder, C2PA is an open technical standard that allows protected information about a digital file’s origin to be added to it: how the content was created, when it was created, and what changes were made. The name is an abbreviation of the professional association that developed the standard: the Coalition for Content Provenance and Authenticity. The data users see in the window marked “cr” is called Content Credentials, or content provenance data. It contains information about who published the image and what changes were made.
Suspilne Ukraine is an independent media company with a strong presence across all platforms: the TV channels Pershyi, Suspilne Kultura, Suspilne Sport, and a national network of local channels; the radio stations Ukrainske Radio, Radio Promin, Radio Kultura, Radiotochka. Find only verified news on suspilne.media, as well as on our national and local digital platforms. We broadcast in minority languages, represent Ukraine at the Eurovision Song Contest, develop the children’s platform Brobaks, and train media professionals through the Public Media Academy. Our Suspilne Mediateka platform offers unique video and audio archives dating from the 1920s to today. Defending freedom in Ukraine.
Photo — Media Provenance Summit
